Racconigi
City Branding / City of Care
Racconigi is approached as a living system rather than a static city.
Developed within the “City of Care” course at Politecnico di Milano, the project translates urban structure and social values into a contemporary city branding language.
Concept
The identity is rooted in Racconigi’s urban structure.
Streets, blocks and points of encounter form the foundation of the visual system.
Urban structure
Racconigi’s urban grid and public spaces define the logic of the visual language.
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Shapes
Simple geometric shapes derived from Racconigi’s urban structure form the basis of the visual language.
Color Palette
The color palette is inspired by Racconigi’s architectural materials and urban atmosphere.
Applications
Logo
Within the applications, the logo functions as a visual anchor, connecting different urban touchpoints into a cohesive system.
Posters
The identity is applied across urban communication, integrating naturally into Racconigi’s public space.
Buisness card
Brochoure
A printed brochure extends the city’s visual language into a tangible format.
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Racconigi City Branding was developed as a collaborative project by a group of four designers from different countries and design disciplines.
Bringing diverse cultural perspectives and professional approaches together, the team worked toward a shared goal — creating a cohesive city identity grounded in care, place and community.