The Care City is a course that focuses on psychology and learning ways to attract people to cities/neighborhoods/places that are unfamiliar, populated, attractive and attractive enough. And all through the power of design. In the course we divided into groups, I from visual communication (Israel), Kamila from industrial design (Miami), Veronica from graphic design (Poland) and Michal from industrial design in Bezalel (Israel). In this task we were asked to brand Racconigi as an attractive city. Racconigi is a city between Milan and Turin, and most people will not stop and pass it by.We thought about a food and wine festival, the inspiration was from the castle of Raconiggi, we decided to brand the city as luxury and royalty following the famous palace that exists in the city